Scher made my short list, but I was really attracted to her graphic design. Here are some facts about her!
1. For more than 3 decades Paula Scher has been at the leading position of graphic design.
2. In 1984 she co-founded Koppel & Scher.
3.Her eclectic approach to typography became highly influential.
4. Her graphic identities for Citibank and Tiffany &Co. have become case studies for the contemporary regeneration of classic American brands.
5. In 1996 Scher's identity for the Public Theater won the coveted Beacon Award for integrated corporate design strategy.
6. In 1998 she was named to the Art Directors Club Hall of Fame.
7. In 2000 she received the prestigious Chrysler Award for Innovation in Design.
8. Her work is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum, New York; the Library of Congress, Washington, D.C.; the Museum für Gestaltung Zürich; the Denver Art Museum; and the Bibliothèque nationale de France and the Centre Georges Pompidou, Paris.
9. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art.
10. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991.
"Paula Scher." Pentagram. Pentagram, 2022. Web. 18 Jan. 2011. http://www.pentagram.com/partners/#/19/
"Paula Scher — AIGA | the Professional Association for Design." AIGA | the Professional Association for Design. 2011. Web. 18 Jan. 2011. http://www.aiga.org/content.cfm/medalist-paulascher.
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